The BMW X6 often attracts praise and criticism in equal measure. It's arguably one of the most misunderstood SUVs in the market due to its ambiguous body style. BMW later branded it as a Sports Activity Coupe but the confusion still persists. To some, the X6 is nothing more than a glorified hatchback and to others, it’s a dynamic SUV with outstanding agility and sportiness. Regardless of the dichotomy, the X6 is an excellent SUV that is best suited for people with an urban lifestyle that requires minimal off-road travel. It competes with the Mercedes Benz GLC, Volvo XC60 and Audi Q5.
The BMW X3 finds itself in the unenviable position of constantly being overshadowed by its bigger brother the X5 and has never really carved its own niche in the Kenyan market. Most people who buy the X3 would prefer the X5 if all factors were held constant. The deal breaker is usually the price but regardless, the X3 is a solid SUV that boasts of top notch safety ratings, luxurious interior and excellent performance. It competes with the Audi Q5, VW Tiguan, Volvo XC60, Mercedes GLK, Subaru Forester, Mazda CX5 and Discovery Sport.
The BMW 5 Series is an executive car that bridges the gap between the smaller 3 Series and the swanky 7 Series. In Kenya, the 5 Series appeals to a corporate and upscale clientele that is drawn to its high-end luxury and uncompromising safety features. It's locked in an eternal duel with the similarly loaded Mercedes Benz E-Class with buyers torn between the two. Both are really excellent cars and a choice between either usually boils down to personal preference.
As the world pivots from fuel guzzling SUVs to fuel efficient compacts, the BMW X1 is emerging as a popular alternative. It comes with Efficient Dynamics, a technology designed to improve fuel economy and reduce C02 emissions without compromising on performance or driving dynamics. In Kenya, its popularity is steadily growing and its poised to become the best selling European compact SUV. It's going up against established Japanese rivals such as the Mitsubishi RVR, Nissan Juke, Subaru XV and Honda Vezel.