Kenya’s automotive market in 2024 has been a battlefield of rugged pickups, trusted workhorses, and adventure-ready SUVs. While Toyota and Isuzu continue to dominate, surprising contenders have made their mark, proving that Kenyan buyers prioritize reliability, practicality, and value for money.

From the 10th most sold vehicle to the best-seller, here’s a breakdown of the vehicles that ruled Kenyan roads this year.

10. Mahindra Bolero Pickup — The Workhorse.

The Mahindra Bolero Pickup has quietly built a reputation for itself among Kenyan farmers, businesses, and transporters. It might not have the mainstream appeal of its Japanese rivals, but this Indian-built pickup is all about function over form. Rugged, fuel-efficient, and affordable, the Bolero Pickup thrives where tarmac ends. It’s the definition of “simple but effective,” making it a smart investment for those who need a reliable workhorse without unnecessary frills.

9. Subaru Forester — The All-Terrain Favorite

Ask any Subaru fan in Kenya, and they’ll tell you — the Forester is a lifestyle, not just a car. Its legendary symmetrical all-wheel drive (AWD) and impressive ground clearance make it a top pick for urban drivers who don’t shy away from off-road adventures. Whether it’s navigating Nairobi’s unpredictable traffic or conquering muddy village roads, the Forester’s blend of power, safety, and reliability keeps it on this list year after year.

8. Mahindra Scorpio — Tough, Practical, and Underrated

Another Mahindra makes the cut, and for good reason. The Scorpio has been slowly but steadily proving itself to Kenyan buyers looking for an affordable yet rugged SUV. It’s a favorite among government agencies and businesses needing a tough vehicle that won’t cost a fortune to maintain. With a muscular build and impressive off-road capability, the Scorpio is making a name for itself in a Toyotadominated market.

7. Toyota Fortuner — The Prestige Off-Roader

The Fortuner remains a top choice for those who want a reliable, capable SUV with a touch of luxury. Built on the same platform as the Hilux, it offers the durability of a pickup with the comfort of an SUV. Its diesel engine, high ground clearance, and resale value make it a worthy investment, especially for executives and families who love weekend getaways to off-road destinations.

6. Toyota Prado — The Status Symbol That Delivers

A Prado is more than just a vehicle; it’s a statement. Whether it’s government officials, business executives, or high-ranking professionals, the Prado remains the go-to SUV for those who want power, comfort, and status in one package. Its reputation for durability, combined with Toyota’s unmatched resale value, ensures that it remains one of the most sought-after vehicles in Kenya.

5. Isuzu N-Series — The Backbone of Small-Scale Transport

No surprises here — the Isuzu N-Series continues to be the heartbeat of Kenya’s transport sector. Whether it’s ferrying goods to markets, serving as a matatu, or handling light commercial work, the N-Series is a trusted partner for businesses. Its fuel efficiency, ease of maintenance, and durability make it a natural choice for those in the transport and logistics industry.

4. Toyota Hilux — The Unbreakable Legend

The Toyota Hilux isn’t just a pickup — it’s a symbol of reliability. From construction sites to safari expeditions, the Hilux has cemented its reputation as one of the toughest vehicles on the planet. Kenyan buyers appreciate its bulletproof engine, excellent resale value, and the fact that it simply refuses to die. It’s no wonder the Hilux remains one of the best-selling pickups in the country.

3. Toyota Hiace — The King of Matatus

If you’ve taken public transport in Kenya, chances are you’ve been inside a Toyota Hiace. This van is the lifeline of Kenya’s matatu industry, loved for its durability, fuel efficiency, and ability to withstand the daily grind of public transport. Whether used as a PSV, an executive shuttle, or even a cargo van, the Hiace’s versatility makes it a best-seller year after year.

2. Toyota Land Cruiser 70 Series — The Ultimate Off-Roader

The Toyota 70 Series isn’t just a vehicle — it’s a legend. Whether you’re deep in the Maasai Mara, navigating rocky highlands, or crossing rivers in Western Kenya, the 70 Series will get you there. With its old-school, no-nonsense design, manual transmission options, and a diesel engine that runs forever, it’s the first choice for serious off-roaders, government agencies, and safari companies.

1. Isuzu D-Max — Kenya’s Best-Selling Vehicle in 2024

Topping the charts as the best-selling vehicle in Kenya this year is the Isuzu D-Max — a pickup that has mastered the balance between toughness and everyday usability. Isuzu’s reputation for reliability, excellent fuel economy, and low maintenance costs have made the DMax a darling for businesses, farmers, and even urban drivers.

Its dominance in the commercial sector, strong resale value, and adaptability for both work and personal use make it the undisputed king of Kenyan roads in 2024. Whether carrying heavy loads, navigating rough rural roads, or serving as a daily driver, the D-Max continues to prove why it’s the country’s favorite vehicle.

Final Thoughts

The 2024 sales figures confirm one thing: Kenyans value vehicles that are tough, reliable, and built to last. From pickups that power businesses to SUVs that offer prestige and performance, the choices reflect a market driven by both practicality and aspiration.

Whether it’s the unstoppable Isuzu D-Max, the rugged Toyota 70 Series, or the ever-reliable Toyota Hiace, these vehicles continue to define Kenya’s roads. One thing’s for sure — 2025 will have big shoes to fill.

By Barasa Collins.

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