Toyota's FJ Cruiser is a retro-styled mid-size SUV. The FJ Cruiser was developed by Toyota subsidiary Hino Motors. The rugged FJ Cruiser pays homage to the classic FJ Land Cruiser models. The concept behind the vehicle's appeal in the Kenyan market is simple, people want to enjoy driving something that stands out from the crowd, something the FJ Cruiser thrives at. It contends against the Jeep Wrangler, Mercedes-Benz G Class, Suzuki Jimny, Land Rover Defender, and Nissan Xterra. 

The Toyota FJ Cruiser is a retro-styled mid-size SUV manufactured by Toyota from 2006 up to 2022. Toyota subsidiary Hino Motors created the FJ Cruiser. The vehicle shares many structural underpinnings with the Toyota Land Cruiser Prado. The logic behind the vehicle's appeal in the Kenyan market is straightforward, people want to drive something that sticks out from the crowd, which the FJ Cruiser excels at. It competes with the Jeep Wrangler, Mercedes-Benz G Class, Suzuki Jimny, Land Rover Defender, and Nissan Xterra.