The Jeep Wrangler boasts a strong military pedigree, and its rough throwback styling has been purposefully retained over the years to reflect its legacy. The Wrangler appeals to off-road aficionados as well as urban dwellers. It's called a luxury car in some circles, and it certainly fits the description, but in reality, it's a very versatile 4x4 that can be pared down to the basic essentials for serious off-roading.
The Jeep Wrangler has a strong military heritage and the rugged retro design has deliberately been maintained over the years to reflect this lineage. Similar to the Land Rover Defender, the Wrangler appeals to both off-road enthusiasts and the urbane alike. It's considered to be a luxury car in some quarters and it can as well fit the bill but in actual sense, it’s an adaptable 4x4 that can be stripped to bare bones for hardcore off-roading.
The 4x4 landscape is changing fast and the chasm that once existed between on-road and off-road vehicles is getting narrower. The term SUV is ambiguous and does not in itself denote off-road capability but rather a body type classification. Due to this confusion, capable off-roaders such as the Jeep Grand Cherokee are grouped together in the SUV labyrinth that carries both true 4x4s and poseurs alike. The Grand Cherokee competes with the VW Touareg, Porsche Cayenne, Audi Q7, BMW X5, Range Rover Sport and Mercedes ML/GLE.