Lexus is pushing the boundaries of luxury with the NX and it's sparing no effort in its first attempt at the lucrative compact SUV category which it neglected in folly to chase the now declining full-sized category. The NX is fielding some of the latest technologies and finest accessories in the Lexus stable and this gamble is paying off big time going by latest sales numbers. It's directly competing with established luxury brands such as the BMW X3, Mercedes Benz GLC, Audi Q3, VW Tiguan and the Range Rover Evoque. It also competes to a lesser extent with the Mazda CX-5, Nissan X-Trail, Subaru Forester, Toyota Rav-4, Honda CR-V, and Mitsubishi Outlander.