The Toyota Mark X is a mid-sized sedan that was launched in 2004 as an alternative to the Toyota Camry and to replace the Mark II. The Mark X has grown to become a favorite sedan for the majority of the youth due to its sporty styling, high levels of standard equipment and great reliability. It competes with the BMW 5 Series, Subaru Legacy, Mercedes Benz C200, BMW 320i and Nissan Fuga.

The Toyota Mark X is one of the most sought-after saloon cars in the Kenyan market due to its good looks, great reliability and strong engine performance.  It competes with the BMW 5 Series, Subaru Legacy, Mercedes Benz C200, BMW 320i and Nissan Fuga.

The Toyota Harrier is a mid-sized SUV that has evolved in terms of design, safety, and reliability to become one of the most sought vehicles in Kenya. It competes with the Nissan Murano, Mitsubishi Outlander, BMW X5, Mercedes M Class, and VW Touareg.

The Toyota RAV is one of the most common SUVs in the market despite not leveling up to the quality of its competitors such as the Honda CR-V, Mazda CX-5, Nissan X-Trail, Subaru Forester, VW Tiguan, and Mitsubishi Outlander. The RAV4 has however improved its interior space and driving dynamics.

The Toyota Mark X is one of the most sought sedan by young people in the Kenyan market due to its reat performance, comfort and reliability. It competes with the BMW 5 Series, Subaru Legacy, Mercedes Benz C200, BMW 320i and Nissan Fuga.

The Toyota RAV4 has undergone immense redesign since its debut in 1994 to become one of the best SUVs. The RAV4 has greatly improved its interior space and driving dynamics and is now on a pole position to compete with the Honda CR-V, Mazda CX-5, Nissan X-Trail, Subaru Forester, VW Tiguan and Mitsubishi Outlander.

The Toyota Hilux is a formidable workhorse that is loved in the Kenyan market due to its reliability and longevity. The Toyota Hilux competes with the Isuzu D-Max, Ford Ranger, Nissan Hardbody, Nissan Navara, Mazda BT-50, Mitsubishi L200, and VW Amarok.

The Toyota Axio is a mid-size 5-seater car that is common in the Kenyan market and is loved due to its reliability, safety, and handling. The Toyota Axio was introduced into the market in 2007 and competes with established brands such as the Mitsubishi Galant and Nissan Sylphy.