The Volvo V40 is a compact hatchback that continues to solidify its presence in the Kenyan market offering a blend of practicality, functionality, stylish design, and advanced safety features. Similar to other Volvo products, the V40 graces the iconic Scandinavian aura that depicts sheer luxury and enhanced comfort. Even though it may not be powerful in its class, its reasonable acquisition cost makes it compete effectively. It faces rivalry from the BMW 1 Series, Audi A3, Mercedes Benz A Class, and Volkswagen Golf.