The BMW 3 Series is a global icon that has been a best-selling premium car for decades serving as a benchmark in design, comfort and performance. The sixth generation 3 Series known as the F30 entered production in 2011 and has proven to be a hit thanks to its refreshed design and upgraded performance. It competes with the Mercedes Benz C-Class, Audi A4, Toyota Lexus lS, VW Passat, Subaru Legacy and Toyota Mark X.

The VW Passat is popular in Europe especially in the UK where it ranks among the most popular family cars. In Kenya, its mildly popular having been overshadowed by the cheaper Japanese alternatives. It was at one time a government standard before it fell out of favor with the powers that be. It competes with the Toyota Avensis, Subaru Legacy, BMW 3 Series, Mercedes C-Class, Audi A4 and Toyota Mark X.

The Toyota Mark X was developed to attract a younger generation of buyers and it has become quite popular in Kenya for a number of reasons. First, it’s a worthy competitor to the more expensive German cars and secondly, it has a good quality build borrowing its body styling, chassis and interior from the Lexus GS. Additionally. it offers great performance, comfort and reliability. It competes with the BMW 5 Series, Subaru Legacy, Mercedes Benz C200, BMW 320i and Nissan Fuga.

The Toyota Crown is an executive Japanese saloon that is built to rival the world's best luxury cars. It has a high degree of refinement not common in Japanese cars and it obviously targets an upscale clientele. It competes with the Lexus LS, Mercedes E-Class, BMW 5 Series, Audi A6, Jaguar XF and Nissan Fuga. In Kenya, the Toyota Crown has historically not been as popular as the Mercedes and BMW but in recent years, it's popularity has been on the rise.

In the field of automotive engineering, Mercedes Benz has been dominant in many aspects such as design, comfort, performance, safety and technology. Most innovations we see in cars today trace their roots to Mercedes Benz. The C-Class is particularly quintessential because it combines affordability and luxury in one package which appeals to the global masses. It competes with the Audi A4, BMW 3 Series, Toyota Lexus lS, VW Passat, Subaru Legacy and Toyota Mark X.

The Toyota Mark X is the hallmark of luxury and elegance in the Japanese saloon car market. It is an ultra-luxurious 4 door saloon manufactured and sold in Japan since 2004. In the Kenyan market, it is a worthy competitor to German luxury brands such as Mercedes Benz and BMW. Of course we cant forget to mention the premium grade Toyota Lexus LS which is in a class of its own. However, most of the Mark X's body styling, chassis and interior is borrowed from the Lexus GS

The Toyota Premio is an all-time favorite amongst Kenyans who love it for its style, comfort and low maintenance costs. It is comparable in size to the Audi A4, Subaru Legacy Saloon, Mercedes C180, and the BMW 318i. The Toyota Premio is arguably the cheapest among these but it maintains a decent level of class and top notch reliability.

Many of us will recall a time when the Nissan Bluebird and the Nissan Sunny ruled the roads, that was back in the 80s, 90s and 2000s. They have now been relegated to history but they were the precursors to the modern day economy cars and much of what they stood for has become the industry standard. They were the forebears to the Nissan Sylphy which inherited the emblems and the standard. The Nissan Sylphy competes with the Toyota Axio, Toyota Allion and Mitsubishi Lancer.