Kenya’s car industry has some distinct characteristics in that Kenya buys both used and new vehicles depending on how cars are valued when imported and how the other cars are priced in Kenya.

For 2025, this article will provide one compiled list that fits the Top 10 theme from the following categories:

• New vehicles sold by authorized dealers and distributors
• High-volume used car imports coming through Kenyan Ports
• Purchase behavior among private car buyers, fleets, ride-sharing services, and the commercial sector

This means that the list contains entries that represent the demand that would be experienced by Kenyan roads.

1. Isuzu D-Max

For the second time in a row, Isuzu D-Max is Kenya’s best-selling vehicle in 2025. Notably, its success has mainly been attributed to its uptake by institutions like government entities, NGOs, construction companies, as well as companies. It is a prized vehicle for its strength, weight-carrying capacity, coupled with its ability to withstand tough operating conditions.

2. Toyota Land Cruiser 70 Series

The Land Cruiser 70 Series continues to be a specialty but high-volume selling product in its category. The model is largely employed for use in agriculture, security, mining, and infrastructure development. Consumers value its durability, performance in off-road conditions, and longevity. They are known to use such cars for up to four decades.

3. Toyota Hilux

The Toyota Hilux range remains very popular, especially the double-cab version. The model is preferred by customers seeking a vehicle that will serve them well during the week when they are doing their work, as well as on the weekend when they have to spend time with their families.

4. Toyota Hiace

Few vehicles have impacted the transport industry in Kenya as greatly as the Toyota Hiace. In 2025, it remains among the top-selling vehicles as a result of the continued demand from the matatu industry, schools, businesses, as well as the logging industry.

If you are considering to import any  vehicle please get in touch with us via our email [email protected], or fill in your contact details in this form https://topcar.co.ke/import-your-car/ or call 0722469360, and we will reach out to you.

5. Toyota Premio/Allion

The Premio and Allion maintain a stronghold in the second-hand market for sedans. As such, the vehicles are preferred for their comfort, mileage, and reliability, features that make them desirable for many uses, including family transport, ride-sharing, and long-distance driving. Additionally, their engine options make them even more desirable.

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6. Mazda Demio (Mazda 2)

The Mazda Demio continues to be one of the most imported pre-owned vehicles in Kenya. The vehicle is preferred for its low fuel consumption and maintainability. The car is widely preferred by first-time car buyers and Kenyans who use it for commuting.

7. Honda Fit (Jazz )

Honda Fit remains to appeal to those who seek efficiency and practicality. It has the perfect use of space, fuel efficiency, and reliability that is suited for urban use. Ride-sharing companies also find it attractive because it is very inexpensive to maintain.

8. Subaru Forester

The Subaru Forester is currently the most popular AWD SUV in Kenya. It is mostly preferred by drivers who often travel along rough or muddy roads. Its stability features, high ground clearance, and reliable AWD system are attributes which make it suitable for both city and upcountry driving.

9. Toyota RAV-4

The Toyota RAV4 has remained popular, not to mention its popularity in the used import market. It has become more favorable considering fuel economy for its hybrids. Gasoline options are also popular because they combine comfort, reliability, and practical costs of ownership.

10. Toyota Vitz (Yaris)

The Toyota Vitz remains highly sought despite the rising levels of competition. This car may be considered the best choice for many students and working individuals due to its simplicity, low consumption rates, and good resale value.

Market Insight

The Kenyan car market in the year 2025 is mostly driven by function since consumers prefer cars that are:

Effective range – long distances

Maintainability: Cost-effective to

Easy to resell when upgrading

The pickups and commercial vehicles lead in buying, and fuel-efficient Japanese cars remain dominant in the second hand cars market.

If you are considering to import any vehicle, please get in touch with us via our email [email protected], or fill in your contact details in this form https://topcar.co.ke/import-your-car/ or call 0722469360, and we will reach out to you.