Kenya’s car industry has some distinct characteristics in that Kenya buys both used and new vehicles depending on how cars are valued when imported and how the other cars are priced in Kenya. For 2025, this article will provide one compiled list that fits the Top 10 theme from the following categories: New vehicles sold by authorized dealers and distributors High-volume used car imports coming through Kenyan Ports Purchase behavior among private car buyers, fleets, ride-sharing services, and the commercial sector This means that the list contains entries that represent the demand that would be experienced by Kenyan roads. 1. Isuzu D-Max For the second time in a row, Isuzu D-Max is Kenya’s best-selling vehicle in 2025. Notably, its success has mainly been attributed to its uptake by institutions like government entities, NGOs, construction companies, as well as companies. It is a prized vehicle…

1. Nissan Note (E13, 3rd generation) The Nissan Note has remained a popular model in Kenya due to its fuel economy and compact nature and hybrid engine options. The 2026 Nissan Note model combines Japanese engineering expertise with commuting capability and comes with petrol and e-Power hybrid engines that offer an attractive mileage of up to 23 km/L for the hybrid models. The e-Power hybrid model has a petrol engine that drives the generator to produce electricity for the motor and provides a smooth commuting experience for city and highway driving journeys for that matter. Models of 2026 and newer versions for Kenya retail between KSh 3.2 M to 3.8M on the market and start at KSh 3.8M for the new versions. Why : affordable hybrid technology, strong urban usability, high resale value. 2.Honda Fit The fourth generation of the Honda Fit, or Jazz…

After more than twenty years on our roads, Volkswagen has finally confirmed the current generation of the Touareg will retire soon. This flagship SUV will bid farewell in 2026, marking an official close to one of the most advanced combustion-powered models within the brand. The move has raised questions from fans and owners in markets like Kenya, where the Touareg commands a loyal following. What is happening, and what does that mean? let’s break it down . Why Volkswagen Is Ending the Touareg. VW has been gradually reshaping its global lineup as it works to shift investments towards cleaner technologies and more cost-efficient models. The Touareg, while respected for its engineering and comfort, sits in a premium segment that is expensive to produce and increasingly harder to justify under tightening global emissions rules. For that reason, Volkswagen Group will stop the production of the…

Subaru Forester From its modest beginning as an all-wheel drive station wagon, the Subaru Forester has steadily evolved into the legitimate SUV it is today. It outperforms most of its rivals such as the Nissan X-Trail, Honda CRV, Toyota Rav-4, Mazda CX-5, Suzuki Vitara and Mitsubishi Outlander. What set the Forester apart is the ingenious symmetrical All-Wheel-Drive system and the choice of engines that include the turbocharged DTI engine that propels the Forester from 0 to 100 km/hour in 7.5 Seconds. Read the Full Subaru Forester Review here Subaru Outback The Subaru Outback has been an all time favorite amongst Kenyans ever since it was introduced to this market back in 2004. In essence the Subaru Outback is the same as the Subaru Legacy save for suspension and engine variations. The Subaru Outback is a very capable off-road vehicle, a fact that is sometimes…

Porsche Cayenne – PHOTO by porsche.com Sales of new luxury cars rose 12 per cent to 326 units in the first nine months of the year, underlining increased demand from rich individuals and private firms. Data from the Kenya Motor Industry Association (KMI) shows that luxury car dealers, including RMA Kenya, DT Dobie, Porsche Centre, and Simba Corporation, sold 291 units in the same period last year. Growth in luxury car sales, however, trailed that of the overall new motor vehicle market, which jumped 15.6 per cent in the nine-month period to stand at 15,101 units. German brand Porsche emerged as the fastest-selling in the luxury car segment, moving 92 units in the review period. This was up from the 82 units sold by its local dealer, Porsche Centre Nairobi, a year earlier. Porsche has attributed the rising sales of its brands in Kenya…