The Rise And Fall Of The Volkswagen Beetle

The Rise And Fall Of The Volkswagen Beetle

The Volkswagen Beetle is the longest-running and most manufactured car of a single platform. Its origin is as controversial as its demise. However, The Beetle is an icon in the car manufacturing industry and a pioneer in many ways. The Beetle was a concept by Adolf Hitler, who wanted a cheap and reliable car to be mass-produced for the German market. He gave an order to Porsche to produce a Volkswagen which means “people’s car”. His idea was to have a car that could transport 2 adults and 3 children. That is how Volkswagen and its first car, The Beetle, came to be. There were many adjustments that had to be made in the “people’s car” to suit the budget and the target market. For instance, it had to be designed to ensure that parts were easily and inexpensively exchanged. Additionally, the engine was…