The Land Rover Discovery Sport was introduced as a compact luxury SUV to replace the Land Rover Freelander model in 2014. It was designed to appeal to buyers who were looking for a smaller, more affordable alternative to the larger Discovery model. Over the years it has been generally well-liked by buyers due to off-road capability, advanced technology features, and stylish design. It competes with the Audi Q5, Mercedes Benz GLC, Lexus NX, Jeep Grand Cherokee, Volvo XC60, and BMW X3.
The Toyota Noah is an 8 seater Multi-Purpose-Vehicles (MPV) that is common in the Kenyan market thanks to its versatility, great fuel efficiency and reliability. Its practical design and ease of use features also make it a great choice for a wide range of buyers. It competes with Nissan Serena, Toyota Voxy, Honda StepWGN, Mitsubishi Delica and Mazda Biante.
The Toyota Noah is one of the most sought-after Multi-Purpose Vehicles (MPV) in the Kenyan market and a popular choice for families and taxi operators thanks to its ideal space, reliable performance, comfortable ride, and great fuel efficiency. It was introduced in 2001 as a replacement for the Toyota Lite ace. The Toyota Noah shares the same platform as the Toyota Voxy, which was launched around the same time, and shared many of its features and components. It competes with Nissan Serena, Toyota Voxy, Honda StepWGN, Mitsubishi Delica, and Mazda Biante.
The Toyota Auris has gained popularity in the Kenyan market thanks to its great reliability and fuel efficiency. It borrows elements from different models within the Toyota range such as the Toyota Prius and the Toyota Corolla and blends them to offer a unique combination of features and capabilities that made it stand out in the crowded compact hatchback segment. It competes with the Subaru Impreza, VW Golf, Mazda Axela, Nissan Tiida, Peugeot 306, and Audi A3.
The Toyota Auris is one of the most sought hatchbacks in the Kenyan market. Auris was derived from the Latin name “aurum,” which means gold. Toyota chose the name to convey a sense of luxury and sophistication. It competes with established brands such as the Subaru Impreza, VW Golf, Mazda Axela, Nissan Tiida, Peugeot 306, and Audi A3.
The Lexus RX is one of the most popular luxury crossover SUVs in the Kenyan market due to its great reliability, smooth ride and comfortable premium interior. The RX competes with the BMW X5, VW Touareg, Mercedes M-Class, Audi Q5, Porsche Cayenne and Volvo XC60.
The Lexus RX is one of the consumer favorite SUVs due to its friendly size, comfortable interior, easy-to-use interior features, and All Wheel Drive (AWD) option. The RX shares a close resemblance with the Toyota Harrier but it is more advanced and has a bigger engine capacity. It competes with the BMW X5, VW Touareg, Mercedes M-Class, Audi Q5, Porsche Cayenne and Volvo XC60.
The Subaru Outback is a luxury crossover that is a derivative of the Subaru Legacy. Since coming to the Kenyan market in 2001, the Outback has grown to become one of the most loved cars due to its high reliability, good resale value and standard All-Wheel Drive. It competes with established brands such as the Honda CR-V, Toyota RAV4, Mazda CX-5, Ford Escape, Hyundai Tucson, Jeep Grand Cherokee, Nissan Rogue, and Chevrolet Equinox.