The fourth generation Subaru Impreza entered the market in late 2011 and brought about major changes to the once slow and thirsty car. With the introduction of new engines, a lightweight body and improved aerodynamics, it gained more power and better fuel economy which put it in a position to seriously compete with its rivals.  These include the Toyota Auris, Mazda Axela, VW Golf, Audi A3, Mitsubishi Galant Fortis and the Nissan Tiida. The WRX STI is a separate car that is not part of the lineup and it targets an entirely different demographic.

From its modest beginning as an all-wheel drive station wagon, the Subaru Forester has steadily evolved into the legitimate SUV it is today. It outperforms most of its rivals such as the Nissan X-Trail, Honda CRV, Toyota Rav-4, Mazda CX-5, Suzuki Vitara and Mitsubishi Outlander. What sets the Forester apart is the ingenious symmetrical All-Wheel-Drive system and the choice of engines that include the turbocharged DTI engine that propels the Forester from 0 to 100 km/hour in 7.5 Seconds

The Subaru Outback has been an all time favorite amongst Kenyans ever since it was introduced to this market back in 2004. In essence the Subaru Outback is the same as the Subaru Legacy save for suspension and engine variations. The Subaru Outback is a very capable off-road vehicle, a fact that is sometimes lost on a casual observer. On the tarmac, there are few station wagons that can keep pace with the Subaru Outback and off the tarmac, it can go toe-to-toe with the best 4x4s. It competes with the Audi Allroad and The Volvo XC70.

Lets give credit where its due. The Subaru XV is without question the most exceptional small sized SUV we've driven in a while. This is by no means a small feat given the stiff competition that includes the Nissan Juke, Mitsubishi RVR, Honda HRV, Nissan Dualis and Toyota C-HR. What sets the XV apart from its competitors is the ingenious Symmetrical All Wheel drive that gives it unparalleled off-road capability

The 2011 Subaru Forester is a very capable vehicle that outperforms its peers such as the Honda CRV, Toyota RAV4 and Nissan X-Trail. This is because of Subaru 's ingenious Symmetrical All Wheel Drive technology and the refined boxer engine.This gives the Subaru Forester better traction, body control, stability and power delivery.

It's common knowledge that Subaru builds some of the most reliable cars globally and the Exiga is no exception. It's based on the Legacy platform from which it borrows 50% of its components. The Exiga is a 7 seater MPV that was in production from 2008 to 2018. It's demise was precipitated by the arrival of the Subaru Ascent which the company is positioning as the flagship 7 seater option. The Exiga competes with the Toyota Wish, Mazda Premacy and Nissan Lafesta

The Subaru Impreza is a diverse car; from the slow and subdued 1.5L, to the very potent 2.5L WRX STI. It's the true embodiment of Subaru's ingenuity in producing cars with a broad appeal. In Kenya, the Subaru Impreza gained traction in the early 2000s when people took notice of its modest fuel consumption and off-road capability. It also benefitted from the good reputation left by its predecessor the Subaru Leone. Now in its fifth generation, the Subaru Impreza has been in production since 1992.

The Subaru Legacy is a Japanese automobile that features a symmetrical all-wheel-drive system as standard across all grades. It's the same as the Subaru Outback in all aspects except the suspension which in the Outback has been raised for off-road performance. The Subaru Legacy is offered both as a station wagon and saloon. The station wagon is known as the Touring Wagon while the saloon is known as the B4. The Legacy competes with the Audi A4, VW Passat, Toyota Mark X, Nissan Teana, Mercedes C Class, BMW 3 Series and the Mazda 6.