The Mazda Demio has gained popularity in Kenya in a fairly short amount of time thanks to its reliability and affordability. This success is also backed by a strong demand from taxi hailing services that are drawn to it like a moth to light. It competes with the Toyota Vitz, Honda Fit, VW Polo, and Nissan Note. It's best suited for light urban commute but can be used occasionally for long distance travel.
The 2012 Mazda Demio improves on fuel efficiency by introducing the 13C-V SMART EDITION II grade that uses a rear roof spoiler and undercover to improve fuel efficiency by 0.4km/L. This is in addition to the existing SKYACTIV grade that is super efficient and yet powerful.