The Subaru Impreza is a 5-seater compact car that has been in production since 1992. It is loved due to its performance and reliability. It competes with established brands such as the Toyota Auris, Mazda Axela, VW Golf, Audi A3, Mitsubishi Galant Fortis, and the Nissan Tiida.

Subaru Impreza is most well-known for its all-wheel-drive vehicles, which are popular with campers, skiers, and off-road rally racers.  Since the early 1990s, the Impreza has established a reputation for itself in both everyday driving and motorsports.

The fourth generation Subaru Impreza entered the market in late 2011 and brought about major changes to the once slow and thirsty car. With the introduction of new engines, a lightweight body and improved aerodynamics, it gained more power and better fuel economy which put it in a position to seriously compete with its rivals.  These include the Toyota Auris, Mazda Axela, VW Golf, Audi A3, Mitsubishi Galant Fortis and the Nissan Tiida. The WRX STI is a separate car that is not part of the lineup and it targets an entirely different demographic.

The Subaru Impreza is a diverse car; from the slow and subdued 1.5L, to the very potent 2.5L WRX STI. It's the true embodiment of Subaru's ingenuity in producing cars with a broad appeal. In Kenya, the Subaru Impreza gained traction in the early 2000s when people took notice of its modest fuel consumption and off-road capability. It also benefitted from the good reputation left by its predecessor the Subaru Leone. Now in its fifth generation, the Subaru Impreza has been in production since 1992.