The Toyota Vitz is a very popular car in Kenya thanks to its affordability, reliability, fuel economy and utility. It competes with the Honda Fit, Mazda Demio, Nissan March, VW Polo and Suzuki Swift.

The impact of the Toyota Vitz in Kenya has been tremendous and it's not a far stretch to credit it with the widespread acceptance of sub-compacts in the past decade. There were others before such as the VW Polo and the Toyota Starlet but they never gained the same success as the Vitz. It's comfortable, affordable to buy and fuel efficient which are factors that greatly influenced people's perceptions of the small car. It competes with the Honda Fit, Mazda Demio, Nissan March, VW Polo and Suzuki Swift.

The Toyota Vitz has been an impactful car in the Kenyan market. We credit it as being the first subcompact to achieve commercial success and widespread adoption in this market. Of course there were others before it such as the Toyota Starlet and the VW Polo but these never impacted the market the way the Vitz did.

Toyota Vitz receives a lot of love and hate on the streets, especially on Kenyan roads. There are some negative stereotypes surrounding it which paint a bad picture of the car. However, the Toyota Vitz is a very reliable hatchback. It has steadily improved over the years to become a highly sort-after car for drivers looking for an economical and practical car. Additionally, the Toyota Vitz ranks highly among its competitors in the market such as the Nissan Note, Mazda Demio and VW Polo.