The Range Rover Sport is a short-wheelbase version of the Range Rover that has gained significant popularity in the Kenyan market due to its sporty and aesthetic looks, not to mention the availability of a fuel-efficient diesel engine, which is a key consideration when deciding which car to buy. Its competitors include the Mercedes-Benz GLE Cadillac Escalade, Audi Q7, BMW X5, Lexus RX 350, and Porsche Cayenne. 

When it comes to offering a comfortable cabin, a powerful engine, and off-road prowess in one package, Range Rover continues to stamp its influence on Kenyan roads. Celebrities, businesspeople, and politicians have all shown a strong preference for this vehicle as their daily mode of transportation. This SUV is divided into three sub-brands; Range Rover Sport, Range Rover Velar, and Range Rover Evoque. It is up against Bentley Bentayga, Mercedes-Benz G-class, Porsche Cayenne, Lexus LX 570, Cadillac Escalade, and Mercedes-Benz GLS.

The Range Rover has established itself as the pinnacle of luxury furnishings, with a beautiful and outstanding interior cabin. Its exterior design is likewise not cheap, which is why it is typically associated with wealthy individuals. The sub-brands of this SUV include Range Rover Sport, Range Rover Velar, and Range Rover Evoque. Its rivals include Bentley Bentayga, Mercedes-Benz G-class, Porsche Cayenne, Lexus LX 570, Cadillac Escalade, and Mercedes-Benz GLS.

The Range Rover is a 4x4 SUV manufactured by Land Rover, a marquee and sub-brand of Jaguar Land Rover. It lives at the height of luxury, and its safety features are above-average, which is why those with deep pockets prefer it over other vehicles. Range Rover has several sub-brands, including the Range Rover Sport, which is based on the Land Rover Discovery platform, the Range Rover Evoque, and the Range Rover Velar. Although it is an excellent vehicle, it competes with the Bentley Bentayga, Mercedes-Benz G-class, Porsche Cayenne, Lexus LX 570, Cadillac Escalade, and Mercedes-Benz GLS.

The Range Rover is a premium SUV that inhabits the pinnacle of luxury and a preeminent symbol of affluence around the world. A distinction it has held for the last 50 years and doesn’t look to relinquish any time soon. In Kenya, it's favoured by the old money and the wealthy patriarchy, more so for its legendary safety than its luxury. The political class largely avoid it preferring the Toyota Land Cruiser and its lesser brother, the Toyota Prado.