The Ford Ranger has been a staple of Ford’s global pickup lineup since its original launch in 1982. After a brief hiatus in some markets, it returned stronger than ever and is currently in its fourth generation globally. th to 1997. The fourth-generation Ranger, launched in 2022, continues into 2023 with further refinements and updates. The 2023 Ford Ranger features a bold, rugged design inspired by Ford’s larger trucks, including the F-Series. It showcases improved off-road capabilities and a modernized platform designed for both work and recreation. It also incorporates advanced driver-assistance systems, enhanced connectivity, and a more refined interior.

The Ford Ranger is steadily establishing a powerful brand in the Kenyan market thanks to its bold and rugged design, off-road capability, and above-average towing capacity. Its roomy interior is appealing to those who value comfort. It competetes with are the Mitsubishi L200, Toyota Hilux, Nissan Navara, Mazda BT-50, Volkswagen Amarok, Nissan Hardbody, and Isuzu D-MAX. 

The Ford Ranger is continuing to be a solid brand in the Kenyan market for you can hardly go a long distance without seeing one. Its striking and rugged appearance, combined with its off-road prowess, has won the hearts of many automobile aficionados. The Mitsubishi L200, Toyota Hilux, Nissan Navara, Mazda BT-50, Volkswagen Amarok, Nissan Hardbody, and Isuzu D-MAX are its main competitors.

The Ford Ranger is a pick-up produced and marketed by Ford. In the yesteryears, this vehicle did not have traction in the Kenyan market but that is steadily changing over time as more Kenyans are starting to embrace it because of its off-road capability, muscular look, and ability to haul freights of cargo. It is up against the Mitsubishi L200, Toyota Hilux, Nissan Navara, Mazda BT-50, Volkswagen Amarok, Nissan Hardbody, and Isuzu D-MAX.

The Ford Ranger is steadily carving a niche in the ultra competitive light commercial transport sector in Kenya. Historically, it was not widely adopted by private entities and was mainly used by the government but the tide is turning as they become more available in the second-hand markets. These markets are mainly the UK and South Africa and further afield in Thailand and Australia. It competes with the Toyota Hilux, Isuzu D-Max, Mitsubishi L200, Nissan Navara /Hardbody, Volkswagen Amarok and Mazda BT-50.